RectoVerso – AI Marketing Events & Ideas Generator

Overview

Make it easy for small businesses to get a yearly outline of key marketing events and creative ideas.

How it works:

• User enters product, target audience, and brand feature.
• App sends this info to a custom Cloud Function.
• The Cloud Function uses prompt engineering to ask Perplexity AI for a list of relevant marketing events and suggestions.
• The AI’s suggestions are saved in Firestore and shown on a results page.

Note

This tool gives a starting point for marketing planning by suggesting events and ideas, but it does not create a full, detailed marketing plan.

Current Status

• The AI-powered app is live and fully functional: users can input their business details and instantly receive a tailored list of marketing events and ideas for the year.
• All core features—user input, AI integration, Firestore storage, and dynamic results display—are working smoothly.

Next Steps

• Refine the AI prompt for even more relevant and creative suggestions.
• Enhance date parsing for broader event formats (e.g., seasons or ranges).
• Add features for users to edit, save, or share their event lists.
• Improve UI/UX with loading indicators and error handling.
• Explore integration with calendars or marketing automation tools.

Key AI Concepts & Technologies Applied:

• Natural Language Processing (NLP)
• Generative AI Content Creation
• Prompt Engineering
• Firebase (Cloud Firestore, Auth, Notifications)
• API Integration & Automation
• Google Cloud Functions (backend logic)
• Perplexity AI API (idea generation)
• Firestore (data storage)